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Technologies abound, many of them developed in Ontario, with promise to reduce the amount of energy consumption in buildings, particularly the big energy-hogging towers that dot our urban and increasingly suburban landscapes.

But the companies that construct these giant towers are notoriously conservative, as are the banks that fund them, so cracking into this massive market hasn’t been easy for newcomers.

Jamie James is trying to break down some walls. As a sustainability adviser to Canadian condo builder Tridel for nearly 10 years, James helped build an internal R&D program that tested out the performance of new energy-efficiency technologies for buildings.

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